Project
European Retail Store
Year
2023
Service
Product + Packaging Design
Retail Store - Product and Packaging Design
Project Overview
The retail store assortment is refreshed with 2-300 new products monthly, orchestrated through seasonal and thematic campaigns. The seasonal campaign products are complemented by a fixed assortment of roughly 1,400 products, some of which are continually reassessed/designed throughout the year.
Project Overview
The retail store assortment is refreshed with 2-300 new products monthly, orchestrated through seasonal and thematic campaigns. The seasonal campaign products are complemented by a fixed assortment of roughly 1,400 products, some of which are continually reassessed/designed throughout the year.
The Problem
A leading European retail chain faced challenges due to suboptimal templates and a lack of project management skills. This resulted in inconsistent design quality and inefficiencies in their workflow. The retailer sought a cost-effective design service that could deliver high-quality, brand-consistent results while streamlining the design and project management process to meet global standards.
The Problem
A leading European retail chain faced challenges due to suboptimal templates and a lack of project management skills. This resulted in inconsistent design quality and inefficiencies in their workflow. The retailer sought a cost-effective design service that could deliver high-quality, brand-consistent results while streamlining the design and project management process to meet global standards.
The Solution
The packaging needed to be intuitive, with clear open-and-close mechanisms and easy-to-identify contents.
The Solution
The packaging needed to be intuitive, with clear open-and-close mechanisms and easy-to-identify contents.
Design Approach
To address the challenges faced by the European retail chain, we adopted a structured design thinking approach, beginning with thorough desk research to understand their brand identity, market needs, and existing inefficiencies in their design templates and processes. Collaborating closely with the client, we gathered detailed requirements and conducted iterative discussions to freeze specifications for textures, materials, and packaging standards. Our team standardized the end-to-end workflow by developing optimized templates that ensured consistency, scalability, and alignment with brand guidelines. Leveraging advanced tools and workflows, we delivered high-quality outputs at unprecedented speed, surpassing client expectations. This proactive approach not only resolved the immediate issues but also built trust, enabling long-term collaboration and scaling operations into a robust, extended partnership.
Design Approach
To address the challenges faced by the European retail chain, we adopted a structured design thinking approach, beginning with thorough desk research to understand their brand identity, market needs, and existing inefficiencies in their design templates and processes. Collaborating closely with the client, we gathered detailed requirements and conducted iterative discussions to freeze specifications for textures, materials, and packaging standards. Our team standardized the end-to-end workflow by developing optimized templates that ensured consistency, scalability, and alignment with brand guidelines. Leveraging advanced tools and workflows, we delivered high-quality outputs at unprecedented speed, surpassing client expectations. This proactive approach not only resolved the immediate issues but also built trust, enabling long-term collaboration and scaling operations into a robust, extended partnership.
Business Impact
Business Impact
After the launch, customer feedback was overwhelmingly positive, with many noting the ease of use and attractiveness of the new packaging. Sales in key categories increased, with customers often citing the brand’s commitment to sustainable practices as a differentiator. This project set a new standard of packaging and product design. By focusing on sustainability, efficiency, and customer satisfaction, we created a solution that not only reduced costs and environmental impact but also enhanced the end-user experience and strengthened brand loyalty. This highlights the power of user-centered design and cross-functional collaboration in delivering meaningful results that benefit both the business and its customers.
Business Impact
After the launch, customer feedback was overwhelmingly positive, with many noting the ease of use and attractiveness of the new packaging. Sales in key categories increased, with customers often citing the brand’s commitment to sustainable practices as a differentiator. This project set a new standard of packaging and product design. By focusing on sustainability, efficiency, and customer satisfaction, we created a solution that not only reduced costs and environmental impact but also enhanced the end-user experience and strengthened brand loyalty. This highlights the power of user-centered design and cross-functional collaboration in delivering meaningful results that benefit both the business and its customers.
The Result
Cost Savings on packaging production, with reduced materials and streamlined assembly.
Improved Brand Reputation in sustainability, strengthening loyalty among existing customers and attracting new, eco-conscious shoppers.
Faster Production times, allowing the store to bring new products to market more efficiently.
Delightful Unboxing Experience: By designing packaging that was easy to open and involved minimal waste, we aimed to create an experience that left customers satisfied and encouraged brand loyalty.
The Result
Cost Savings on packaging production, with reduced materials and streamlined assembly.
Improved Brand Reputation in sustainability, strengthening loyalty among existing customers and attracting new, eco-conscious shoppers.
Faster Production times, allowing the store to bring new products to market more efficiently.
Delightful Unboxing Experience: By designing packaging that was easy to open and involved minimal waste, we aimed to create an experience that left customers satisfied and encouraged brand loyalty.
