Project
Staffing and Recruiting app
Year
2024
Service
UX Research + UX Design + UI Design
Staffing and Recruiting app
Project Overview
This company aimed to improve the user interface (UI) and user experience (UX) of its current mobile app. The goal was to enhance user satisfaction, engagement, and retention, leading to higher adoption rates and more qualified candidates being placed through the app. Additionally, we provided end-to-end support right from user research till design governance.
Project Overview
This company aimed to improve the user interface (UI) and user experience (UX) of its current mobile app. The goal was to enhance user satisfaction, engagement, and retention, leading to higher adoption rates and more qualified candidates being placed through the app. Additionally, we provided end-to-end support right from user research till design governance.
The Problem
Users struggle with a cluttered interface, confusing navigation, and slow performance, making it frustrating to efficiently explore opportunities and complete tasks on the talent acquisition app.
The Problem
Users struggle with a cluttered interface, confusing navigation, and slow performance, making it frustrating to efficiently explore opportunities and complete tasks on the talent acquisition app.
The Solution
UI Enhancements: Modernize the app with a visually appealing design, optimizing layout, typography, color schemes, and ensuring consistency across screens for improved aesthetics and usability.
UX Improvements: Conduct in-depth UX analysis to identify pain points, streamline navigation, simplify user flows, enhance accessibility for diverse users, and incorporate engaging interactive elements and animations.
Performance Optimization: Improve loading times, responsiveness, and device compatibility to deliver a fast, seamless experience.
The Solution
UI Enhancements: Modernize the app with a visually appealing design, optimizing layout, typography, color schemes, and ensuring consistency across screens for improved aesthetics and usability.
UX Improvements: Conduct in-depth UX analysis to identify pain points, streamline navigation, simplify user flows, enhance accessibility for diverse users, and incorporate engaging interactive elements and animations.
Performance Optimization: Improve loading times, responsiveness, and device compatibility to deliver a fast, seamless experience.
Design Approach
Design Thinking Approach: Empathize with users to deeply understand their needs, define the problem clearly, ideate creative solutions, prototype iteratively, and test to ensure optimal outcomes. This human-centered process fosters innovation and aligns design solutions with user and business goals. Service Design Approach: Map end-to-end customer journeys, identify pain points, and co-create seamless service experiences by optimizing touchpoints and processes. This holistic approach ensures efficiency and customer satisfaction across all interactions.
Design Approach
Design Thinking Approach: Empathize with users to deeply understand their needs, define the problem clearly, ideate creative solutions, prototype iteratively, and test to ensure optimal outcomes. This human-centered process fosters innovation and aligns design solutions with user and business goals. Service Design Approach: Map end-to-end customer journeys, identify pain points, and co-create seamless service experiences by optimizing touchpoints and processes. This holistic approach ensures efficiency and customer satisfaction across all interactions.
User Research
Challenge The project aimed to enhance the user experience of a global talent acquisition platform by addressing the needs of diverse user groups, business stakeholders, and recruiters. We adopted a highly user-centric approach, leveraging both primary and secondary research methodologies to inform design decisions. Research Approach 1. Primary Research: We conducted 20 tailored workshops with over 30 participants from 8 countries, carefully segmented by user type. Activities: Ice-breakers, Sailboat analysis, Tone-of-voice exercises, Open-ended discussions, Dot voting, and more. Customization: Non-English-speaking participants were supported by translators, enriching the research quality and our cross-cultural collaboration skills. 2. Secondary Research: A comprehensive desk research phase complemented the workshops, including: 1. Competitive analysis 2. User persona development 3. UI mood boards 4. Google Analytics data synthesis 5. Power BI insights 6. Market trends analysis
User Research
Challenge The project aimed to enhance the user experience of a global talent acquisition platform by addressing the needs of diverse user groups, business stakeholders, and recruiters. We adopted a highly user-centric approach, leveraging both primary and secondary research methodologies to inform design decisions. Research Approach 1. Primary Research: We conducted 20 tailored workshops with over 30 participants from 8 countries, carefully segmented by user type. Activities: Ice-breakers, Sailboat analysis, Tone-of-voice exercises, Open-ended discussions, Dot voting, and more. Customization: Non-English-speaking participants were supported by translators, enriching the research quality and our cross-cultural collaboration skills. 2. Secondary Research: A comprehensive desk research phase complemented the workshops, including: 1. Competitive analysis 2. User persona development 3. UI mood boards 4. Google Analytics data synthesis 5. Power BI insights 6. Market trends analysis
Key Insights and Outcomes
Tools and Techniques We utilized Miro and FigJam for data synthesis, clustering, and visualization. Insights were gathered over two months and methodically categorized to align with both user needs and business priorities. Key Insights The research yielded over 70 actionable recommendations, organized into 18 categories. These were presented in a 3-hour stakeholder alignment workshop attended by representatives from diverse demographics. Impactful Outcomes: Prioritized recommendations using a custom scoring system. UX enhancements to existing user flows. Innovative new user journeys designed through service design methodologies, including backstage process improvements for recruiters. Outcome The client lauded the depth and quality of our research, which directly informed key product decisions. By integrating extensive research insights into the design process, we successfully drove meaningful improvements in the recruiting and staffing ecosystem.
Key Insights and Outcomes
Tools and Techniques We utilized Miro and FigJam for data synthesis, clustering, and visualization. Insights were gathered over two months and methodically categorized to align with both user needs and business priorities. Key Insights The research yielded over 70 actionable recommendations, organized into 18 categories. These were presented in a 3-hour stakeholder alignment workshop attended by representatives from diverse demographics. Impactful Outcomes: Prioritized recommendations using a custom scoring system. UX enhancements to existing user flows. Innovative new user journeys designed through service design methodologies, including backstage process improvements for recruiters. Outcome The client lauded the depth and quality of our research, which directly informed key product decisions. By integrating extensive research insights into the design process, we successfully drove meaningful improvements in the recruiting and staffing ecosystem.
Value addition
The Vision Designing for a diverse audience of Gen Z, Millennials, and seasoned professionals, we aimed to create a talent acquisition app that was not only functional but also visually captivating and future-ready. To achieve this, our team embarked on a creative journey that combined data-driven decisions, user feedback, and a collaborative design-to-development process.
Value addition
The Vision Designing for a diverse audience of Gen Z, Millennials, and seasoned professionals, we aimed to create a talent acquisition app that was not only functional but also visually captivating and future-ready. To achieve this, our team embarked on a creative journey that combined data-driven decisions, user feedback, and a collaborative design-to-development process.
Business Impact
Business Impact
The redesigned app positions our client as a trailblazer in the staffing and recruitment industry, creating a high barrier to exit for users by offering unparalleled convenience and engagement. Features like AI-powered resume building, gamified interactions, and intuitive user flows are designed to attract more footfall and significantly boost user engagement. By simplifying job matching and eliminating the traditional CV, the app reshapes the recruitment landscape, making it indispensable for job seekers and recruiters alike. This user-first approach ensures higher subscription rates, directly translating to increased revenue. With its innovative features and seamless experience, our client is poised to become the “Apple of recruitment apps,” setting new industry standards and redefining how talent acquisition organizations operate.
Business Impact
The redesigned app positions our client as a trailblazer in the staffing and recruitment industry, creating a high barrier to exit for users by offering unparalleled convenience and engagement. Features like AI-powered resume building, gamified interactions, and intuitive user flows are designed to attract more footfall and significantly boost user engagement. By simplifying job matching and eliminating the traditional CV, the app reshapes the recruitment landscape, making it indispensable for job seekers and recruiters alike. This user-first approach ensures higher subscription rates, directly translating to increased revenue. With its innovative features and seamless experience, our client is poised to become the “Apple of recruitment apps,” setting new industry standards and redefining how talent acquisition organizations operate.
The Result
The final app design was a testament to the power of collaboration and user-centric thinking. The client’s trust in our expertise, combined with a streamlined process, allowed us to create an intuitive, visually appealing, and future-proof product. This project not only enhanced the talent acquisition experience but also solidified the importance of blending user feedback, creativity, and design principles to build impactful digital products.
The Result
The final app design was a testament to the power of collaboration and user-centric thinking. The client’s trust in our expertise, combined with a streamlined process, allowed us to create an intuitive, visually appealing, and future-proof product. This project not only enhanced the talent acquisition experience but also solidified the importance of blending user feedback, creativity, and design principles to build impactful digital products.
